A Fresha alternative: what it costs today, and what changes with Kairo
Updated
Fresha started as free software with a marketplace. Today it only has paid plans. If you're considering it, or you use it and wonder whether it's worth the money, here are the verified costs and the differences with Kairo, plainly.
What Fresha costs today
From the price list Fresha publishes for Italy, checked on 5 October 2026:
- Independent, for those who work alone: €19.95 a month
- Team: €13.95 a month per team member
- Payments: 1.29% + €0.20 per transaction
- New clients from the marketplace: a one-off commission; none on returning clients
- SMS and WhatsApp: 100 a month included, then €0.10 per message
- No free plan, 7-day trial
What Fresha does well
Fresha brings together agenda, payments and a marketplace where clients can find and book you. If you need integrated payments and a shop window for new clients, it's a complete tool.
What Kairo does differently
Kairo isn't a marketplace: it's an AI advisor that reads agenda, till and clients, then acts. It tells you who to call back today and writes to her, answers on WhatsApp when you can't, issues the electronic receipt and shows you what each service earns per hour.
- Free plan: Fresha no, only a 7-day trial; Kairo Free is free forever, no card
- First paid plan: Fresha €19.95 a month; Kairo Base €35 a month
- What you pay extra: with Fresha team members, payments and messages beyond 100; with Kairo tokens, that is the AI's work, and WhatsApp reminders billed by Meta at its price
- New clients from a shop window: Fresha yes, Kairo no
Which to choose
If you mainly need to be found by new clients and take card payments in one system, Fresha does that. If the problem is seeing where you lose money, calling back clients who don't return and answering everyone without stopping, that's the job Kairo exists for. You can try it free on your real salon before deciding.
Frequently asked questions
- Is Fresha still free?
- No. According to the official price list for Italy, checked on 5 October 2026, the Independent plan costs €19.95 a month and the Team plan €13.95 a month per person, with a 7-day trial.
- Does Kairo cost more than Fresha?
- Kairo's Free plan is free forever. Paid plans start at €35 a month and have the same features as Free, with more tokens. Fresha starts at €19.95 a month, plus commissions on payments and on new clients from the marketplace.
- Can I move from Fresha to Kairo without losing clients?
- With the guided onboarding you import clients, price list and upcoming appointments from the software you use today, and pick up where you were.